The Hilton Garden Inn approached Kinetic to brand their new hotel lounge, Steps. They wanted something youthful and fresh, but professional. Additionally they wanted the colours to reflect the earth tones of the newly renovated decor.
The reason for choosing the name Steps was a natural choice as the beautiful lounge was inspired by a dual level design connected by an elegent array of 3 stair transitions. Drawing on that inspiration, I found an organic association with M. C. Escher's Infinite Staircase. I created a shape that mirrors itself but also creates an image of a three step staircase, reflecting the reason behind the name. I also staggered the cross stroke on the T to create a "stair-like" visual in the name.
Additionally, I created window cling graphics that were installed on the sidewalk facing windows of the hotel. I provided the artwork for the inspiring taglines written by talented copy writer Drew Sebesteny.
The reason for choosing the name Steps was a natural choice as the beautiful lounge was inspired by a dual level design connected by an elegent array of 3 stair transitions. Drawing on that inspiration, I found an organic association with M. C. Escher's Infinite Staircase. I created a shape that mirrors itself but also creates an image of a three step staircase, reflecting the reason behind the name. I also staggered the cross stroke on the T to create a "stair-like" visual in the name.
Additionally, I created window cling graphics that were installed on the sidewalk facing windows of the hotel. I provided the artwork for the inspiring taglines written by talented copy writer Drew Sebesteny.
